Logo & Branding
More than just a logo, this service is designed to build a strong and cohesive visual ecosystem that communicates your company’s values, connects with your ideal audience, and sets you apart in the market.
Discovery
and Strategy
Effective design is born from deep understanding. In this stage, we lay the foundation for your brand.
- Brand Questionnaire (Briefing): A detailed analysis of your company’s vision, target audience, competitors, and business objectives.
Visual Audit and Positioning: Analysis of direct competition to identify opportunities for differentiation.
Art Direction (Moodboard): Presentation of 1 or 2 visual inspiration boards to align concepts, photographic styles, colors, and typography before starting the design.
Conceptualization
and Design
Translating the strategy into tangible visual elements.
- Concept Development: Creation of 2 to 3 visual identity concept proposals, presented in real-life situations (mockups) so you can visualize the brand in action.
- Revision Rounds: Up to 2 rounds of adjustments and refinement on the chosen concept to ensure the result is perfect and aligned with your expectations.
Visual System
and Standardization
Building the tools your brand needs to be versatile.
- Logo Variations: Primary logo, secondary versions (horizontal/vertical), and a reduction or monogram (ideal for avatars, stamps, or favicons).
- Color Palette: Selection of corporate colors with their exact technical codes (CMYK for print; RGB and HEX for web).
Typography System: Selection of primary and secondary fonts that guarantee readability and consistency across all your communication.
Assets Delivery
and Brand Manual
I hand over full control of your new identity, with all resources organized and ready to use on any platform.
- Professional Export: Delivery of all graphics in editable, ready-to-use formats (AI, EPS, or SVG for vectors; transparent PNG and high-resolution JPG).
- Visual Identity Manual (Brandbook): A PDF document (approx. 15-20 pages) detailing the guidelines for using your brand, proportions, incorrect uses, color codes, and typographic hierarchy.
Time won’t wait
Ready to take to next step?
The Direct Method
Webnowlab is for brands
that refuse to settle.
Limitless Scalability
Supercharge your creative output.
We take over the execution so your team can stay focused on the big picture, eliminating the need for costly internal expansion.
Adaptable Creative Power
Your vision, fully supported.
We provide the versatile talent and muscle you need to tackle any project, ensuring you have the right skills at the right time to get the job done.
Rapid Precision
Velocity without the trade-offs.
By blending expert craftsmanship with AI-driven efficiency, we deliver high-caliber results on even the tightest deadlines.
Connected Clarity
Full transparency, every step of the way.
Our all-in-one platform bridges the gap between communication and execution, giving you a real-time window into your brand’s production.
